Mauricio GiraldoLeadership that creates meaningful changeCommunityCommercial Academy
Practical capabilities formeasurable growth.
A structured learning pathway covering the full customer-development cycle, from prospecting to retention.
Approach and scope
Training designed for immediate application.
Each workshop combines sound conceptual foundations, practical exercises, role-play, tools and an action plan adapted to the participants’ context.
Key areas
Complete learning pathway
01
New-customer prospecting
Define the ideal customer, prioritise opportunities and build a disciplined prospecting system.
→02Appointment-setting calls
Strengthen opening, questioning, objection handling and commitment to the next step.
→03Product and service presentations
Transform features into relevant value propositions and credible business conversations.
→04Portfolio design
Structure a clear, persuasive and decision-oriented commercial portfolio.
→05Follow-up and closing
Create a follow-up cadence and close agreements with clarity and mutual value.
→06Commercial negotiation
Prepare variables, manage concessions and protect long-term relationships.
→07Customer retention
Develop existing customers through service, trust and additional value.
→Choose one workshop or build a complete pathway.
Formats can be adapted for entrepreneurs, small businesses and corporate teams.
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